Services

What I do

Content design

design website and app content that meets user needs
write in plain English, following readability guidelines standards
write microcopy for online services and tools – navigation labels, error messages and other interface elements
review and edit existing content
test and iterate content with users

Content strategy

user research, including interviews, usability tests, analytics reviews and surveys
audit websites
develop and implement tone and voice guidelines
plan and develop information architecture

Copywriting for marketing

websites: home page, landing pages
search engine optimised promotional content, blog posts and news stories
case studies and testimonials
product and service descriptions
campaign email sequences
creative concepts and copy for digital advertising campaigns
downloadable lead magnets: checklists, ebooks and guides