How I can help
Content design
Understand what your users need from your website, and design the content to meet those needs.
- Research and document user needs, setting success criteria.
- Design the content – often written words, but not always: it depends on the users.
- Prototype ideas and test them.
- Write in plain language, ensuring content meets accessibility standards.
- Plan and develop information architecture.
- Evaluate your content with users, iterating it for improved experiences.
Content strategy
Many large organisations struggle with planning and managing website content. It helps to reduce problems if you can document and agree some key decisions.
- Work with internal stakeholders to set content goals for the website, linking it to business outcomes.
- Set up the website governance framework and standards, embedding good practices.
- Publish content policies, including for editorial quality, publishing and accessibility.
- Articulate the proposition for the website, setting expectations about what belongs on it and what does not.
- Audit existing content, identifying problems and improvements, including when to take content down.
Content team management
The best content is made by people for people. Content contributors need clear expectations of what they should be doing and support to help them do their best work.
- Establish role requirements for content authors, reviewers, managers and owners.
- Train content contributors, including core teams and occasional contributors.