User-centred content for better digital experiences
I’m Karl Turner, a content specialist who works with large organisations to build better digital experiences around the needs of their users.
I have nearly 30 years of experience across central government, local government and higher education.
What I do
Content design
Content design is the planning and creation of content that helps people do the thing they were trying to do – simply and quickly. It is based on research into users, how they think, feel and act.
Content strategy
Content strategy involves deciding what content needs to be produced, and then managing it properly – from the moment it’s published until it’s taken down.
Content management
Putting in place the governance, processes and roles to ensure an organisation can achieve its business goals through the content it creates.
What clients say
“What I really appreciate about working with Karl is his ability to grasp a problem. He finds practical solutions to business challenges by focusing on the needs of the user. The result is content and services that work.”
- Kerry Adams, Manchester City Council